In this episode of Hard Shop Life, Coach J and G-Man explore the widely-used but often limiting benchmark of 30% net to gross, questioning its potential to stifle growth and success. Too frequently, this metric is hailed as the ultimate measure, yet in reality, no single metric operates in isolation. Achieving a thriving business requires a holistic consideration of all metrics. Focusing solely on one metric blinds you to emerging opportunities. Embracing discomfort, letting go of outdated beliefs, and tackling challenges head-on are pivotal for substantial business growth. By shedding old beliefs and embracing new opportunities, you can set your business apart from the competition.

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