In this Best of episode, Coach J and the GMan discuss the negative impact A La Carte selling can have on customers and your ability to close. The automotive service experience is already a confusing and anxiety causing event for most people. Our job is to take as much anxiety out of their experience as we can — great service departments can turn it into a positive experience. The big factor of customer anxiety is the unknown expense they may incur to fix or maintain their vehicle. So when it comes time to sell, the presentation can make or break your sale, and A La Carte selling will lead to more customer anxiety .
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