In this Best of episode, Coach J and the GMan discuss the negative impact A La Carte selling can have on customers and your ability to close. The automotive service experience is already a confusing and anxiety causing event for most people. Our job is to take as much anxiety out of their experience as we can — great service departments can turn it into a positive experience. The big factor of customer anxiety is the unknown expense they may incur to fix or maintain their vehicle. So when it comes time to sell, the presentation can make or break your sale, and A La Carte selling will lead to more customer anxiety .

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Understanding your service departments potential will dictate every way in which you operate your business. Once you know what is possible, then you are able to visualize what your operation looks like at its true potential. How many employees do you have? What goals are you setting? and the big one.. What is your customer experience like? These questions you have to ask yourself, and answer, and honestly evaluate what will take you to that next level. To unlock your true potential, everything you do has to be in service of achieving that number. In this episode, Coach J and The GMan talk about how to find your stores true earning potential, and how you can move closer to it.

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In this episode, Coach J and The GMan discuss the current news, good and bad, in the automotive industry. They both have first hand experience being a leader in their Service Department during good times, but also. during very tough economic times, such as 2008. These times will make our business change. It does not always mean it’s going to be worse, and the businesses who make it through these times, usually come out doing even better than before. Coach J and The GMan go through their experiences in these times and give you actions you can take to succeed through it.

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